Why I Started TechBrush Works
(And Why You’re Exactly Who We Built This For)
Hi I’m Katie Simons, the founder of TechBrush Works, where we partner with paint contractors who are spread too thin trying to manage sales calls, lead follow-up, estimates, CRM, project management, and crews while still trying to grow.
For over 20 years, I’ve helped businesses grow by building customer experiences and aligning their people, processes, and technology.
But when I started helping my partner grow his painting company, I saw the same pattern over and over:
Brilliant, hard-working paint contractors — buried in follow-up, admin, and CRM chaos.
Missing calls. Forgetting leads. Burned out. Systems are not working.
Not because they were doing anything wrong…
But because they were doing too much.
My team fully builds and runs your entire operational backend including:
Answering inbound calls
Managing outbound lead follow-up
Booking estimates
Implementing and managing CRMs, and
Running project schedules
So they can finally step into the CEO role. Our clients have booked out their calendars 4-6 weeks in advance, added over $2.5M in revenue, and scaled their business without having to manage VAs or stay buried in their tech stack.
Over 90% of my clients go from feeling stretched too thin to fully booked calendars, predictable sales, and steady cash flow in 30-45 days — without ads, funnels, or adding more hours.
Nils, the owner of Hometown Painting Company, was pulled in every direction: leads, sales, crews, and admin. We took over his lead calls, booked his calendar 6 weeks out, and freed him up to focus on growth and GC partnerships.
Our clients stop feeling like they’re dropping the ball — because we step in, work their leads, run their CRM, and keep their business moving forward while they stay focused on what they do best.
I Know You Because
I’ve Worked With You
You didn’t start your business to answer phones and chase leads. You started it for freedom, customers you love, and work you’re proud of. But the bigger you grow, the more your days fill with missed calls, messy CRMs, and schedules that never seem to stay on track.
That’s Where TechBrush Works Comes In
We’re not a call center, VA agency, or marketing firm handing you leads and wishing you luck. We’re your virtual front and back office — built for the painting industry.
We handle:
Answering inbound
calls
Following up with
leads
Booking estimates
Managing your CRM
Running your project schedule
Admin and customer touchpoints
My Mission
is Simple
To help paint contractors stop drowning in the details, so they can rise into leadership, serve more clients, and actually enjoy their business again.
You don’t need another VA.
You don’t need to “figure it out” alone.
You need a partner who gets it — and gets things done.
Ready to Finally Stop Doing It All Yourself?
You don’t need another course, another VA, or another overcomplicated system. You need the right support built around how you work, how you sell, and how you lead.
Whether you're buried in admin, overwhelmed by follow-up, or just tired of leads slipping through the cracks, you don’t have to keep doing it alone. Let’s talk about what’s really holding your business back and how we can fix it together.
Ready to Finally Stop Doing It All Yourself?
You don’t need another course, another VA, or another overcomplicated system. You need the right support built around how you work, how you sell, and how you lead.
Whether you're buried in admin, overwhelmed by follow-up, or just tired of leads slipping through the cracks, you don’t have to keep doing it alone. Let’s talk about what’s really holding your business back and how we can fix it together.
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3066 Black rd, Charlevoix, MI, 49720
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